We all know Harrdy Sandhu from his popular song ‘Naah Goriye’ from the box office hit Bala. But little did you know that even though the song was not included in the movie, it has become hugely popular on TikTok and has people from across the country shaking their legs to its tune! ‘Naah Goriya’ trended on TikTok and garnered close to 5 million views on the platform!
What’s more? Given the popularity of the song on TikTok coupled with the love and appreciation Harrdy received from his fans on the platform, he decided to share a first-hand teaser of his new song ‘Dance like me’ exclusively with his fans on TikTok on November 30th. The video launched featuring popular dancer Lauren Gottlieb, who then came together with popular creators such as Awez Darbar and Sameeksha Sud to create various innovative videos on TikTok using the song. Excited with the song, fans, other creators, and users alike came together to show their love for the song and shared creative videos tapping their feet to the song or getting creative with vines or stories using the song on the platform!
While TikTok’s primary value proposition is letting users create, discover, and share content in short-form videos on the mobile. This format is exclusive to TikTok and allows content creators to break barriers through their unique content that spreads joy amongst those who watch it. One of the biggest byproducts of TikTok is the discovery of music. Thanks to the many sounds and tracks available on TikTok that you can use in your video, you are quite literally spoilt for choice. And as content consumers, chances are you will have chanced upon some upbeat number that plays in your head like an earworm. While first, we saw production houses using the platform to increase awareness of their new movies, increasingly, independent and popular artists are looking to TikTok to launch promos of their songs with their fans first on TikTok and then on other platforms. With a community of over 200 million users that are spread across the length and breadth of the country and with zero barriers to consuming content, it’s no wonder that TikTok is becoming the first choice for many artists to share music while also getting to engage with their fans at the same time!
Why does this work? Seems like everyone in India loves music! Songs from across the country are being heard and used repeatedly on TikTok. For example, during the festive season, a number of songs also garnered popularity on TikTok. These were not just Hindi, but other regional languages. For instance, his Hindi and Punjabi songs topped the charts on the platform, and songs like Happy Diwali, followed by the love ballad Ik Mulaqaat. Additionally, the platform also witnessed an increasing trend of regional songs going viral including well-known Bhojpuri song ‘4G Ka Jamana’, Tamil songs Othaiyadi Pathayila, Verithanam, Muddabanthi, and Hoyna Hoyna, and Malayalam song Kudukku 2 during the festivities on TikTok.
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2,250 total views, 1 views today
December 27, 2019 at 4:44 pm
Am not yet in tiktok.
Joining it right away and watch out hardy new songs.
Thanks for sharing.
December 28, 2019 at 6:08 pm
I’m not on TikTok. Not even installed the app. But your post is instigating me to install now. Thanks for sharing.
December 29, 2019 at 2:50 am
I am not on tiktok but it’s coming up in a big way. I think it’s time to check it out.
December 29, 2019 at 10:12 am
I am not on Tiktok. Its good that we have such talents getting focused on the platform.
December 29, 2019 at 6:21 pm
I didn’t know that artists can share their music on tik tok. Thank you for letting me know.
December 29, 2019 at 9:34 pm
I would be joining TikTok to check out his song first. I love Harry Sandhu songs. They are so good and have music that rocks the dance floors.
December 29, 2019 at 10:39 pm
Tik Tok is coming up big time. I love visiting this platform every now and then owing to the varied category of videos it hosts. Be it fashion, style, food, travel, Tik Tok is the platform to be at
December 30, 2019 at 4:19 pm
I agree with your opinion on Tiktok. It’s an emerging platform for all budding talent. Everyone is loving it so much
January 2, 2020 at 1:21 pm
Everybody is loving tik tok now a days. I too enjoy his songs.
January 2, 2020 at 7:51 pm
I love listening to his songs on repeat mode! ❤️
January 2, 2020 at 9:37 pm
Of lately I am enjoying the tik Tok videos and huge fan of Harry songs naa goriye is my favourite
January 2, 2020 at 10:32 pm
I am not on TikTok ,would love to join,it is an emergening platform for buddying creators
January 3, 2020 at 9:36 am
I have recently downloaded TikTok and listen to many artists and singers. Will check out Harrdy Sandhu’s songs too
January 4, 2020 at 1:15 am
Tiktok is really very famous now. I have a account but don’t use often. I will check out his video.
January 4, 2020 at 11:32 am
Bollywood stars, punjabi singers and influencers are creating fabulous content on Tiktok these days, to be honest.
January 4, 2020 at 10:05 pm
True, it’s becoming the first choice these days for content creators, more so when it comes to music .
January 5, 2020 at 1:50 am
Whoa! This is huge. I hadn’t a clue that celebs have taken to tiktok to release their albums or solos. This is social media power to infinity i guess.
January 5, 2020 at 3:16 pm
Oh my…what a smart and special idea for a song release and a lovely treat for the fans!
Tik tok sounds like a really fun platform!
January 5, 2020 at 3:39 pm
Will check out Harry Sindhus songs on TikTok,it is such a fabulous idea
January 5, 2020 at 6:25 pm
Naah goriye is one of my personal favourite. Looking forward to the Harry sandhu song launch on tik tok
February 16, 2020 at 12:20 am
Yaay same pinch I love that song too